This section should explore objections and have your website offer customers a more in-depth explanation of what you offer, how you overcome their problems, and what success looks like once they use your product or service.
One way to write your explanatory paragraph is to empathize with your customers’ problems then illustrate what success looks like on the other side. Another way is to overcome objections your customer might have around doing business with you.
Think of the top 3-5 reasons (we need at least three) why prospects or customers would not do business with you. Then think about a reply that overcomes each objection.