Brand Discovery
Questionnaire

Brand Discovery Form

Most businesses lack the time and expertise to build a website that gets results. At Local Marketing Pros, we will build you an amazing website at an affordable price so you can stand out from your competition and get more leads that turn into customers.

To accomplish this for you, we have to learn about you & your business. This questionnaire is carefully designed to make sure we understand your unique business needs before the branding and design process begins.

Some of the questions have never been asked of you before and will be challenging to answer, but we include them to help you think about your business and website in a different way.

The branding website that results from your project with our team will yield a greater return than any previous website you have previously used for your business.

Step 1 of 20

Business Details
Please verify your business details.
MAIN CONTACT:*
First Last
BUSINESS NAME:*
MAIN CONTACT EMAIL:*
MAIN BUSINESS ADDRESS:*
Street Address Address Line 2 City State ZIP Code

Primary Location Only
DO YOU HAVE A DOMAIN NAME YET? (i.e. yourcompany.com)*
- Yes
- No
MAIN URL:*

This is the main website address for your business.
Where your domain name is registered:*
- GoDaddy
- NameCheap
- HostGator
- BlueHost
- Just Host
- A2 Hosting
- Other
Please provide the name of the company where your domain is registered.
Domain Registration Company:*

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General Brand Questions
A descriptive look into your brand.
Introduction:*
Four to six sentences introducing the company including what the company does, who the company serves, and the unique selling proposition.
About:*
Four to six sentences introducing the company including year established, why it was started, etc.

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Vision:*
Four to six sentences about the vision now and in the future.
Core Values:*
Four to six sentences about the intrinsic values the company exudes to the masses.

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Tone:*
Four to six sentences about the overall tone of the company.
Location:
One to two sentences describing the MAIN location, if applicable.

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What Are the Top Brands You Love?*
Think...Chick-Fil-A, Coke, Pepsi, Buffalo Wild Wings, Dave Ramsey, Keller Williams, Disney, NFL, NHL, ESPN, etc...and lost as many as possible.
Your Mission?*
Main Competitors?*
If you watch or actively compete against other companies/brands, list them here.

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What is Unique Compared to the Competition?*
Be as specific as possible, this is important!
How would you like clients, consumers and prospects to perceive your company when they see your logo mark and other marketing materials?*
Be as specific as possible, this is important!
Describe your company’s internal culture or atmosphere in one sentence.*
Don't skip...think through it!

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If your company were an individual person, how would you describe it?*
Don't skip this either! Be detailed.
If your brand was a car, which car would it be and why?*
You were warned about the questions getting interesting!

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Who is your customer?*
The more detail the better...and more conversions later!
What factors in your business environment do you need to overcome to succeed?*
Honesty here, we all have room to improve!
What is the precise business objective that you would like your marketing program to achieve?*
Don't assume we know, tell us!

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Your Customers
Help us learn about how your website (and future marketing) will help attract & convert your ideal customer.
What is the main pain point you solve for your customers?*
What product or service do you offer that solves that problem?*
What positive result will your customer experience if they buy your product or service?*

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The Offer
The job of the offer (shown at the top for your website) is to get your customer to read the rest of your website. Answer these questions with clear and concise statements.
What do you offer?*
How does it make you customer's life better?*
How do they get it?*

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The Stakes
What is at stake if customers don’t buy your product? To figure out the stakes for your website, answer these three questions:
What problem is your customer facing?*
How is that problem making them feel?*
Why is that just plain wrong?*

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Value Proposition
What benefits will your customer experience when they buy your product or service?
LIST ALL THE VALUES YOUR PRODUCT OR SERVICE OFFERS YOUR CUSTOMER.*
List the top three or four from your list above.*

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Guide To Purchase
How can you communicate to your customer that you care about their primary problem?*
This is how you show your customer empathy...you understand their problem.
How can you assure your customer that you know what you are doing to help them solve their problem?*
Here you are establishing the authority, in their mind, you can help them fix their problem.

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THE PLAN
The goal for the “plan” of your marketing is to provide your customer with a simple path that shows how simple it is to do business with you.
What are the three steps your customer can take to do business with you? Keep it simple. Only use a few words for each.*
Each step of the plan should be accompanied by a statement that describes the benefit for the customer. For instance, if step one in the plan is “Schedule a Call,” the statement would describe what benefits the customer will experience from that step.

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Deeper Explanation
This section should offer customers a more in-depth explanation of what you offer, how you overcome their problems, and what success looks like once they use your product or service. One way to write your explanatory paragraph is to empathize with your customers’ problems then illustrate what success looks like on the other side. Another way is to overcome objections your customer might have around doing business with you.

Think about the top 5 reasons why people would not do business with you. Then think about a statement that overcomes those objections.
OBJECTION #1:*
RESPONSE #1:*
think about a statement that overcomes this objection.

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OBJECTION #2:*
RESPONSE #2:*
think about a statement that overcomes this objection.

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OBJECTION #3:*
RESPONSE #3:*
Again, please be as detailed as possible. This will help us formulate the best design possible for your business.

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OBJECTION #4:*
RESPONSE #4:*

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OBJECTION #5:*
RESPONSE #5:*

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Technical Details
Believe it or not, the hard part is over....and you crushed it! Just a few more minor technical details and you are done!
What pages did you have in mind for your site?*
Examples are: Home, About, Services, Product, Contact, etc.
Will there be a specific type of contact form you wish to integrate with this site?*
(i.e. Contact Form integrates with CRM platform, etc.)
Is there any other functionality you wish for your site to have at launch?*
Is there any other functionality you would like for your site to have within the next six months?*
Name
This field is for validation purposes and should be left unchanged.

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Brand DiscoveryQuestionnaire

Brand Discovery Form

Step 1 of 20

Business Details

General Brand Questions

Your Customers

The Offer

The Stakes

Value Proposition

Guide To Purchase

THE PLAN

Deeper Explanation

Technical Details

Brand Discovery
Questionnaire