It’s always wise to keep attuned to the choices your customers have. Check out what your competition is doing with Google ads, or other advertising strategies too. We’ll research your competition by searching for the keywords you’ve chosen, or search for your competitors names directly in Google. Then we list out the strengths and weaknesses of their campaigns and determine how we can outsmart them, to win more customers. Do you offer better service? Are you more value oriented? If they are on Google Places, are you? Are there different keywords you could be using? Can you make a clearer CTA? Do you have a phone number for increased mobile optimization? By checking out your rivals, we gain a better understanding of what your business is up against – and we can act to optimize your campaigns.